Consumer behavious - B2C and B2B Essay Example | Topics and Well Written Essays - 1000 words

Consumer behavious - B2C and B2B - Essay Example This paper therefore, shall be focussed on the identification and evaluation of the various dimensions of consumer behaviour and consumer decision making process based on the differences between the B2B and the B2C buying behaviour. Moreover, the paper shall also aim at providing few real life illustrations to demonstrate the major differences between the consumer behaviour in B2B and B2C markets. The paper shall also look into the buying process in the B2C markets. Differences between the Buyer Characteristics of B2B and B2C Customers According to most of the authors, researchers and marketers, the buying behaviour of consumers differs vastly in terms of B2B and B2C markets. The differences can be identified on the ground of various features related to the overall buying behaviour of the targeted customer group. To be precise, the buying behaviour of B2B and B2C consumers largely differs in terms of market structure, buying unit, kind of purchase, nature of the buying process and co mmunication (Dave, 2008). B2B Consumer B2C Consumer Market Structure: The structure of a market refers to the buying capacity of the targeted customers. ... prefer buying in units Kind of Purchase: This particular attribute of the buying behaviour of the targeted customers refers to the reason of purchase. Business or industrial consumers purchase goods or services in order to satisfy their business needs rather than their personal needs In the case of individual customers the reason to purchase a good or service is to satisfy their personal needs or family needs (Pearsoned, 2006) Nature of the Buying Process: The buying decisions of the customers are also considered to be different in the case of a B2B customer and a B2C customer. The buying process is highly formalised and therefore faces major inconvenience as a result of supply failure The buying process is comparatively less formalised and thus creates a minimal amount of inconvenience in the failure of the supply (Pearsoned, 2006) Communication: Communication is the factor which assists the marketer to create an impulse on the targeted customers. In the case of corporate buyers, th e impulse of personal selling is greater than mass media communication In case of the B2C customers, the influence of mass media tends to be much more effective than personal selling (Pearsoned, 2006) Other than these differences the buying behaviour of B2B and B2C customer also varies from several other influences such as the macro and micro environmental fluctuations. For instance, the buying behaviour of a B2B customer in an FMCG company is highly influenced by the fluctuations of the company’s financial stability or other economic trends. Contradictorily, the buying behaviour of a B2C customer does not directly get influenced by the ups and downs of the micro-environment (Barschel, 2007). The differences in the B2B and the B2C consumer buying behaviour can be again identified in the

Why Sortware As a Service Is Going to Dominate the Next Several Years Essay

Why Sortware As a Service Is Going to Dominate the Next Several Years - Essay Example This creates a process which is quick and efficient and allows for a two-way dissemination of information on a global basis. For businesses that have sales forces constantly updating contact information on their laptops, this is an essential point for the main office to know exactly at any given time, what the sale representatives are doing on a daily basis in regard to customers. Alternatively, a company can upload training videos and sales information to the representatives so they can stay updated with the latest outputs (Sensible Computer Help, 2008). The idea of sharing work began in the late 1990s when large businesses and corporations developed the idea of being able to communicate within a common net arrangement, allowing for documents to be accessed by those approved to open and change information within those documents. It also saved the company email system from being overloaded by employees emailing documents back and forth to different departments. Instead, documents cou ld be placed on the Intranet which was accessible only by onsite employees. Extended sales forces and contract labor had to dial in whenever updating or uploading information into the secure Intranet (Canlas & Gonzales, n.d.). This arrangement later developed into the Client Server Network, a far more efficient means of utilizing management principles within the workplace, such as allocating software programs and other functions to specific people. A diagram of one is shown below. Fig.1 (Sensible Computer Help, http://www.sensible-computer-help.com/computer-network.html) While the Client Server Network is an excellent solution for the workplace, such as being able to utilize a close-by printer, there are some problems with this arrangement. One, if someone turns off their computer, is when a shared file is no longer available to the other computers on that path. Additionally, there is an unreasonable lack of security for the network and the company’s data system (Sensible Com puter Help, 2008). In 2010, there began a new type of system which changed how business software was being used. Professor Clayton Christensen of Harvard Business School called it the â€Å"disruptive innovation.† The term refers to the advanced technology in delivery services of a product that, because of changes within technological access and subsequent pricing, alters the game face of how resources are used and the baseline revenue streams. Microsoft, Oracle and SAP were the first few major leaguers in this area and SAP is also the first company to offer services â€Å"in the cloud’ (Fornes, 2010). A diagram below shows the trend from initial small business usage, through redevelopment over time, to finally being able to target the enterprise solution requirements. Fig.2 (Fornes, 2010) As an example, Microsoft began offering Office 365 over a year ago and what the current subscription provides is the use of Microsoft cloud services with the option to also subscrib e and download Microsoft Office Professional or Standard software program to use so long as the cloud subscription is active. For a small business owner who does not have the financial resources to purchase full-blown software programs, this service is a great way to get the software at a very affordable price, plus utilize the cloud while working with clients through the cloud Lync system. This year, Microsoft celebrated its first year with the Office 365 service by providing a free edition of the 365 cloud service for educational purposes to all schools, colleges and universities (Nagel, 2012). Another company that has recently jumped onto the same bandwagon is Adobe, software provider of Photoshop, InDesign, Illustrator, Fireworks,

Public Relation Core Values Essay Example for Free

Public Relation Core Values Essay Public Relations Society of America (PRSA) has extremely important core ethical values that include advocacy, honesty, expertise, independence, loyalty, and fairness. All of which will help further a public relations practitioner in their career. Every practitioner handles every job differently, in a way thats going to benefit both the company they are working for as well as the public. Honesty should be the most important core value for every practitioner. Not only should it be the most important core value in the work field, it should also be the most important core value in everyones life as well. On the other hand, practitioners tend to ignore their core values while working. One of the biggest values they tend to ignore or overlook is fairness. Mark Twain once said, Honesty is the best policy; when there is money in it. This quote should be every public relations practitioner motto because being honest will always lead you to conducting better business with clients. Clients want honest individuals working for them because the company expects the practitioner to represent the company in a way thats going to gain the publics trust. When the public has your trust, they are going to shop at your company rather than one who puts out false advertisement and has a poor look in the publics eyes. Not only does the quotes speak for itself, but honesty is simply the best way to conduct business. Some practitioners try their hardest to provide equally fair service to every client. Fairness is a core value that all practitioners respect but is hard to do at times. When dealing with clients, employers, peers,vendors, competitors, and most important the public, its hard to keep everyone happy. Lets say a practitioner is dealing directly with a company for the release of a new product. The company producing the item may not want competitors knowing about it so they can keep the technological edge on its competitors but also at the same time they want the public to hear about whats new. Since they manage what information the public hears, its essential what they say. No matter what they say or dont say, someones always going to want more. With that being said, someones not going to be happy. Life in general isnt always fair, so when faced with a situation that can cause grey areas with others, do what you ethically think is the right thing.

About Health Education Taught In Schools

About Health Education Taught In Schools Should health education be taught in schools? In this day and age, health problems play a pivotal role in Ss„Â ¢ ability to come to school, stay in school and make the best performance during their studies whether in primary schools, secondary schools or in universities. Developing the health of student can also be done well by the schools which lack healthcare resources. According to a survey of a 12.5 per cent of sample of schools in England and Wales (Williams, 1985), some 87 per cent of primary schools were teaching about health and a further 4 per cent planned to do so in the near future. The comparable figures for secondary schools were 85 per cent and 9 per cent respectively. Most people agree with that school should do more on health education, but others believe that there are also many drawbacks on health education in schools. What is health education? (http://www.ltscotland.org.uk/healthpromotingschools/)health promotion in schools is not just about encouraging children and young people to eat well and to exercise; it encompasses a much broader holistic approach. This approach is called the whole school approach, which includes promoting the physical, social, spiritual, mental and emotional wellbeing of all pupils and staff. This essay will identify and discuss the positive and negative sides of it. Recently, health education is gaining popularity in all kinds of schools among all kinds of students .It has many shining points. Developing the health, hygiene and nutrition of children is an important thing to school because it„Â ¢s difficult to children to learn when they are hungry or sick. But safe physical surroundings and advantageous psychosocial surroundings should be guarantee of a good school policy, and it also should avoid molestation, insulting language and discrimination; using drug, alcohol and tobacco isn„Â ¢t allowable of a good school policy and the same to violence and bullying. Students can improve their health-related knowledge, attitudes, skills, and stimulate the interest of children to concentrate their energy and improve their health, take precautions against disease and avoid health-related risk behaviors in a variety of health areas by health education. Firstly, health education is benefit to children„Â ¢s physiology via two aspects: h ealth eating and physical activities. Via health education, children can learn more knowledge of healthy food choices which can contribute the children„Â ¢s confidence, skills, knowledge and understanding. By learning the knowledge of choosing healthy food, it will increase children„Â ¢s consumption of complex carbohydrates, and decrease their consumption of saturated fat, cholesterol, sodium, and sugar, then increase their level of habitual physical activity; after it, children will generalize these changes to other family members.

The Importance of Plot in William Faulkners A Rose for Emily Essay

The Importance of Plot in William Faulkner's A Rose for Emily In â€Å"A Rose For Emily†, by William Faulkner, plot plays an important role in how the story is played out. Faulkner does not use chronological order in this short story. Instead, he uses an order that has many twists and turns. It appears to have no relevance while being read, but in turn, plays an important role in how the story is interpreted by the reader. Why does Faulkner present the plot of this story in this manner? How does it affect the reader? What does the convoluted plot presentation do to this story? How might the story be different if the plot was presented in chronological order? These are a few questions that have come to my attention while reading this story. I would like to give my opinion on this backed by evidence from the story itself. First, why does Faulkner present the plot in the way that he does? There can be numerous answers to this question, but I have narrowed it down to one simple answer. He presented the story in this way in order to keep the reader guessing and to also provide some sort of suspense. By Faulkner telling the story in the way that he does, the reader has no way of knowing what might be coming up next in the story. The last thing that a reader wants to do is read a boring story that is easy to predict. Faulkner keeps the reader from knowing what might happen next by not placing the events in the actual order that they occurred. He goes back and forth throughout Miss Emily’s life. At the introduction and conclusion of the story, she is dead, while the body consists of the times when she was alive. The body of the story also jumps back and forth throughout Miss Emily’s life. Faulkner brilliantly divided the story into five key parts, all taking place at some key period in her life. These parts are prime examples of how Faulkner jumps back and forth throughout Emily’s lifetime. Part one begins with Emily’s funeral while part two begins â€Å"thirty years before†, â€Å"two years after her fathers death and a short time after her sweetheart†, Homer Barron. (93) Part three begins with her meeting Homer. This is interesting because the part before takes place after he dies. This also shows how Faulkner keeps one guessing with his unorthodox plot order. The next part talks of how Emily is planning to supposedly kill herself. It tells of how she buys the... ..., Homer’s arrival, the purchase of poison, Homer’s disappearance, the develop of the odor, the alderman’s visit, and the arrival of Emily’s relatives. There are no real interesting points when the story is told in this manner. On the other hand, the way that it is told with the remit of taxes being first, then, the Alderman’s visit, Emily’s father’s death, Homer’s disappearance, the develop of the odor, Homer’s arrival in town, the purchase of the poison, and the arrival of Emily’s relatives, makes it the great story that it is today. So, without a doubt, this story would be a lot worse off if it were told chronologically. These are a few reasons why Faulkner’s use of plot in â€Å"A Rose for Emily† makes it such a great story. Maybe this composition will help one better understand why he presented the plot the way that he did. How it affected the reader. What the convoluted presentation did to the story and how the story would be worse off if the story was told chronologically instead of how Faulkner presented it. Works Cited Faulkner, William. "A Rose for Emily." The Norton Anthology of Short Fiction. Shorter 5th ed. Ed. R.V.Cassill. New York: W.W. Norton & Comp., 1995. The Importance of Plot in William Faulkner's A Rose for Emily Essay The Importance of Plot in William Faulkner's A Rose for Emily In â€Å"A Rose For Emily†, by William Faulkner, plot plays an important role in how the story is played out. Faulkner does not use chronological order in this short story. Instead, he uses an order that has many twists and turns. It appears to have no relevance while being read, but in turn, plays an important role in how the story is interpreted by the reader. Why does Faulkner present the plot of this story in this manner? How does it affect the reader? What does the convoluted plot presentation do to this story? How might the story be different if the plot was presented in chronological order? These are a few questions that have come to my attention while reading this story. I would like to give my opinion on this backed by evidence from the story itself. First, why does Faulkner present the plot in the way that he does? There can be numerous answers to this question, but I have narrowed it down to one simple answer. He presented the story in this way in order to keep the reader guessing and to also provide some sort of suspense. By Faulkner telling the story in the way that he does, the reader has no way of knowing what might be coming up next in the story. The last thing that a reader wants to do is read a boring story that is easy to predict. Faulkner keeps the reader from knowing what might happen next by not placing the events in the actual order that they occurred. He goes back and forth throughout Miss Emily’s life. At the introduction and conclusion of the story, she is dead, while the body consists of the times when she was alive. The body of the story also jumps back and forth throughout Miss Emily’s life. Faulkner brilliantly divided the story into five key parts, all taking place at some key period in her life. These parts are prime examples of how Faulkner jumps back and forth throughout Emily’s lifetime. Part one begins with Emily’s funeral while part two begins â€Å"thirty years before†, â€Å"two years after her fathers death and a short time after her sweetheart†, Homer Barron. (93) Part three begins with her meeting Homer. This is interesting because the part before takes place after he dies. This also shows how Faulkner keeps one guessing with his unorthodox plot order. The next part talks of how Emily is planning to supposedly kill herself. It tells of how she buys the... ..., Homer’s arrival, the purchase of poison, Homer’s disappearance, the develop of the odor, the alderman’s visit, and the arrival of Emily’s relatives. There are no real interesting points when the story is told in this manner. On the other hand, the way that it is told with the remit of taxes being first, then, the Alderman’s visit, Emily’s father’s death, Homer’s disappearance, the develop of the odor, Homer’s arrival in town, the purchase of the poison, and the arrival of Emily’s relatives, makes it the great story that it is today. So, without a doubt, this story would be a lot worse off if it were told chronologically. These are a few reasons why Faulkner’s use of plot in â€Å"A Rose for Emily† makes it such a great story. Maybe this composition will help one better understand why he presented the plot the way that he did. How it affected the reader. What the convoluted presentation did to the story and how the story would be worse off if the story was told chronologically instead of how Faulkner presented it. Works Cited Faulkner, William. "A Rose for Emily." The Norton Anthology of Short Fiction. Shorter 5th ed. Ed. R.V.Cassill. New York: W.W. Norton & Comp., 1995.

jack landon :: essays research papers fc

The idea of peaceful rebellion through nature is the basis for many books. Kipling was one of the first one to do it through many of his novels, but Jack London got a lot deeper into that concept. He was born in 1876 in San Francisco, an illegitimate child born to a single woman, but his mother did marry a man named John London, and named her son John London. This family moved a lot, but ended up in San Francisco again where John London, now known as Jack London worked in the bay patrol. Jack was one of the first ones to go to Alaska in the time of gold rush, he did not get rich with gold, but he recorded the Alaskan life and put it in his books. The series of books about Alaskan life are some of his most known works, such as "The Son of the Wolf" and White Fang, in which Jack London portrays the similar themes of the hard life in Alaska, the learning experience of men and animals, and the lifelong fight for survival. Oh what a hard life it was in Alaska. But why would anyone go there if it was so hard, one might ask. (Glass, 529) Well it was the gold rush of eighteen ninety eight, many looked north for a way to get rich easy, some looked for adventures, but there were not many of those. Jack London portrays the hard lives of the adventurers who went to the Klondike River valley for gold, but got a lot more than they burgeoned for. In one of the stories, from a collection called "The Son of the Wolf", Jack London described a mad hunt for gold. A person enters the yet innocent soil, near a stream, and as soon as he does, starts digging hungrily for gold. He finds some, but not even enough to keep, so he throws it away. He works without food for many hours, so engulfed by his task, that he doesn't even see that it's dark. This continues for several days, until he finds a lot of gold, by then the valley looks line a minefield. While digging he is shot in the back by a thief, but so overtaken by greed, he manages to beat his assassin down and kill him. And what's ironic, he wouldn't even touch a deer, but as his treasure is threatened to be taken away from him, he kills a person.

My Hobby Essay

Vegetable gardening as my favorite hobby Deepa George WGU February 20, 2013 Vegetable gardening as my favorite hobby Hobby is an entertaining activity which provides pleasure and recreation. It is a way of escaping from the stress and the monotony of one’s daily round of duties. Therefore, hobby is essential for the proper enjoyment of life. My favorite hobby is vegetable gardening because it provides me sense of pride, peace, and relaxation, promote healthy life style and save money on groceries. You should start gardening as your hobby because it provides you relaxation, keeps you physically healthy, and save money on grocery bills. First of all, a vegetable garden is an easy and effective way to provide a sense of pride and relaxation. I am fortunate to have a spacious backyard for the gardening. I have vegetables and crops such as peas, lettuce, greens, cabbages, root crops, squash, beans, corn, melons, cucumber, eggplant, pepper, and herbs in my garden in different seasons. Research shows that gardening promotes mental health by relieving stress and promoting a sense of accomplishment. Spending some time in the garden ease stress, keep you limber and improve your mood. Vegetable gardening is a wonderful pastime the whole family can enjoy. Allowing children to be involved in the gardening help them to develop an understanding of nature, sense of responsibility, and pride. Kids are more likely to taste vegetables they grow themselves. My five year old son is proud about our vegetable garden. He helps us with watering the plants, caring for the crop and harvesting the produce. He was extremely reluctant to eat fruits and vegetables buying from the market, but now he does not want to miss anything coming from our garden. When your daughter Sara was in my house, she enjoyed peeking under leaves in search of ripe fruits and vegetables. Hence, I am sure that she will be so happy to have her own garden. Growing your own food, build a sense of pride and satisfaction. Watching a seed sprout in front of your eyes to become food on your plate is gratifying. The commitment for garden rewards you with a feeling that you have brought something to life. It is truly exciting to go to your backyard and get a juicy, ripened tomato for a salad. Now the weather is turning warm and favorable for planting. You should make a vegetable garden with your favorite vegetables like tomatoes, cucumbers and jalapeno peppers. The stores like Lowes, Home depot, and local seed stores have varieties of seeds with planting instructions. I will help you with picking out plants, preparing raised beds and containers, and fertilization of plants. I would like you to enjoy the sense of pride, accomplishment and relaxation by gardening which brings you close to nature. Secondly, planting vegetable gardening keeps you and your family healthy. It provides fresh fruits and vegetables right at your fingertips. Everybody is seriously concerned about the safety of the food available in the market. When you grow your own food carefully and organically, you do not have to worry about the contamination of the vegetables. When they grow in your backyard, you are not able to resist them, and their vitamin content will be at the highest level as you eat them straight from the garden. Thus, gardening is a simple and an easy way to promote good eating habits. Furthermore, gardening is a good outdoor exercise. Planting, weeding, watering, and harvesting require a lot of physical activity. Tending vegetable garden burns calories and uses muscles. Studies have shown that one can burn 200 to 500 calories per hour by working in the vegetable garden. The activities in the garden will give you sufficient physical exercise to keep you physically healthy and mentally alert. Finally, you will save money on groceries when you begin to stock your kitchen with fresh produce from backyard. It will help you to save money on gas you use to get to the store. To save money, you should plant smart and grow the food you like to eat. Make sure you grow a lot of vegetables that you use regularly. Since you like the salad, you should plant plenty of salad greens to save money. You can preserve the produce and enjoy the goodness of fruits and vegetables long after the harvest is over. There are four common ways to preserve foods: canning, freezing, drying, and pickling. Last year, I preserved beans, tomatoes, cucumbers, carrot and sweet corn and used for the rest of the year. You can share the extra vegetables with your friends, or sell in the fresh vegetable market. Every year I donate extra vegetables to a food pantry, and it helped me to take the tax deduction for non-cash distributions. You can save the seeds from the best produces, and use for next year. Gardening is an investment that offers a good return. For example, I have spent two dollar for one packet of green bean seeds. Once I cover the cost of soil, fertilizers, and water, I got a return of around seventy five dollars. I suggest you to start gardening as your hobby that produces positive economic return. Conclusively, vegetable gardening provides relaxation by getting a person outside and exposing to natural air. Planning a garden and caring for the garden help the person to stay healthy and save money. For all these reasons, I encourage you to choose vegetable gardening as your hobby.